The power and importance of strategy to business success is well understood.  Good strategies are always “stupidly” obvious, after the fact.  So, why are most firms and business executives so bad at strategy?  Our conversation will be on the difference between good strategy and bad strategy; and how to tell the difference.

Carl Voigt

Professor of Clinical Management & Organization, USC Marshall School

Lucky Prawiro

President of Alumni USC of Indonesia (AUSCI)

Richard Drobnick

Director, IBEAR MBA PRogram, USC Marshall School

Narongchai Akrasanee - Asia Pacific Forum Ausci

Narongchai Akrasansee

Chairman of the Thai National Committee for Pacific Economic Cooperation (PECC), and Former Minister of Energy and Former Minister of Commerce